http://www.chrislinden.com Chris Linden - Art Director & Designer Fri, 03 Jun 2011 19:40:01 +0000 http://www.chrislinden.com en http://chrislinden.com/Dinosaurs-Unearthed http://chrislinden.com/following/chrislinden.com/Dinosaurs-Unearthed Fri, 03 Jun 2011 19:40:01 +0000 Chris Linden - Art Director & Designer 1541044 Cufon.replace('h1, h2, h3, h4, h5, h6'); <img src="http://payload.cargocollective.com/1/0/16988/1541044/dino1_905.jpg" border="0" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/0/16988/1541044/dino1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/16988/1541044/dino2_905.jpg" border="0" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/0/16988/1541044/dino2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/16988/1541044/dino3_905.jpg" border="0" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/0/16988/1541044/dino3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/16988/1541044/dino4_905.jpg" border="0" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/0/16988/1541044/dino4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/16988/1541044/dino5_905.jpg" border="0" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/0/16988/1541044/dino5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/16988/1541044/dino6_905.jpg" border="0" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/0/16988/1541044/dino6_o.jpg" align="left" /> Dinosaurs UnearthedPrint, InteractiveDinosaurs Unearthed is an exciting new exhibit at the Lawrence Hall of Science. The larger than life animatronic dinosaurs take the visitor back in time to when dinos ruled the earth. The advertisements were aimed at enticing those first encounters with these beasts up close and personal. lawrencehallofscience.org/dinos → Dino PassThe new featured exhibit gave the Hall a chance to extend the exhibit into hands-on science with a young explorers area, dino expositions and workshops. The dino pass gave visitors full unlimited access to the Hall and all its new programs. <img src="http://payload.cargocollective.com/1/0/16988/1541044/dino-pass1_905.png" border="0" width="700" height="469" width_o="700" height_o="469" src_o="http://payload.cargocollective.com/1/0/16988/1541044/dino-pass1_o.png" align="left" caption="Dino Pass"/> <img src="http://payload.cargocollective.com/1/0/16988/1541044/dino-pass3_905.jpg" border="0" width="700" height="469" width_o="700" height_o="469" src_o="http://payload.cargocollective.com/1/0/16988/1541044/dino-pass3_o.jpg" align="left" caption="Dino Pass Card"/> <img src="http://payload.cargocollective.com/1/0/16988/1541044/dino-pass2_905.jpg" border="0" width="700" height="469" width_o="700" height_o="469" src_o="http://payload.cargocollective.com/1/0/16988/1541044/dino-pass2_o.jpg" align="left" caption="Pass and program"/> AdvertisingThrough outdoor media, we were able to spread our reach to attract new visitors and potential members. The campaign was centered on "bringing you up close and personal with these full-size prehistoric creatures, right here in Berkeley." <img src="http://payload.cargocollective.com/1/0/16988/1541044/dino-ad_905.jpg" border="0" width="700" height="469" width_o="700" height_o="469" src_o="http://payload.cargocollective.com/1/0/16988/1541044/dino-ad_o.jpg" align="left" caption="Campaign main image"/> <img src="http://payload.cargocollective.com/1/0/16988/1541044/dino-ad-2_905.jpg" border="0" width="700" height="469" width_o="700" height_o="469" src_o="http://payload.cargocollective.com/1/0/16988/1541044/dino-ad-2_o.jpg" align="left" caption="Outdoor Poster"/> <img src="http://payload.cargocollective.com/1/0/16988/1541044/dino-ad-3_15_905.jpg" border="0" width="700" height="469" width_o="700" height_o="469" src_o="http://payload.cargocollective.com/1/0/16988/1541044/dino-ad-3_15_o.jpg" align="left" caption="Bus Shelter Ad"/> <img src="http://payload.cargocollective.com/1/0/16988/1541044/dinos5_o.png"/> Art Director :: Chris Linden | Designers :: Chris Linden, Chris Hamamoto http://chrislinden.com/Roadside-Heritage http://chrislinden.com/following/chrislinden.com/Roadside-Heritage Fri, 03 Jun 2011 17:28:22 +0000 Chris Linden - Art Director & Designer 184826 Cufon.replace('h1, h2, h3, h4, h5, h6'); <img src="http://payload.cargocollective.com/1/0/16988/184826/roadside-main_1_o.jpg"/>Roadside HeritageInteractiveThe Roadside Heritage Project wanted a website that would allow visitors to experience the wonderfully diverse region along California Highway 395 through interactive maps and audio stories. As the lead designer of this project, I wanted to create an experience that really put the user in the environment. Using textures and vibrant photos from the area allows the user to become engaged with the enviorment. There is also an interactive map that allows the user to explore the audio stories. roadsideheritage.org → <img src="http://payload.cargocollective.com/1/0/16988/184826/roadsideui_o.jpg"/> <img src="http://payload.cargocollective.com/1/0/16988/184826/Untitled-8_o.png"/> <img src="http://payload.cargocollective.com/1/0/16988/184826/roadside-web_o.png"/> Design :: Chris Linden | Developers :: Roger Vang, Dan Bluestien http://chrislinden.com/Sunprints-Website http://chrislinden.com/following/chrislinden.com/Sunprints-Website Fri, 03 Jun 2011 17:28:11 +0000 Chris Linden - Art Director & Designer 184833 Cufon.replace('h1, h2, h3, h4, h5, h6'); <img src="http://payload.cargocollective.com/1/0/16988/184833/sunprints-main_o.jpg"/>SunprintsInteractiveSunprints® are a Lawrence Hall of Science product created over 30 years ago. The client wanted a new site that would showcase the Sunprints® product to retailers, as well as provide useful tips to users of all ages. The new site highlighted the interactive experience with Sunprints® instead of focusing solely on the physical product. sunprints.org → <img src="http://payload.cargocollective.com/1/0/16988/184833/sunprints-prints_o.jpg"/> <img src="http://payload.cargocollective.com/1/0/16988/184833/sunprints-web_o.jpg"/> <img src="http://payload.cargocollective.com/1/0/16988/184833/sunprints-web2_905.jpg" border="0" width="905" height="763" width_o="905" height_o="763" src_o="http://payload.cargocollective.com/1/0/16988/184833/sunprints-web2_o.jpg" align="left" /> Designer :: Chris Linden | Developer :: Roger Vang http://chrislinden.com/Personal-Projects http://chrislinden.com/following/chrislinden.com/Personal-Projects Fri, 03 Jun 2011 17:27:50 +0000 Chris Linden - Art Director & Designer 1112199 Cufon.replace('h1, h2, h3, h4, h5, h6'); <img src="http://payload.cargocollective.com/1/0/16988/1112199/personal-1_905.png" border="0" width="905" height="578" width_o="905" height_o="578" src_o="http://payload.cargocollective.com/1/0/16988/1112199/personal-1_o.png" align="left" /> Personal ProjectsAssorted PrintThese are a few samples of my personal projects. They range from holiday cards and gifts to personalized stationery. Personal projects give me a chance to have fun and try to be creative and work outside my comfort zone. I have worked with many different materials such as toys, bottles, boxes and more and really enjoy the challenge that each project brings. <img src="http://payload.cargocollective.com/1/0/16988/1112199/personal-2_905.png" border="0" width="905" height="578" width_o="905" height_o="578" src_o="http://payload.cargocollective.com/1/0/16988/1112199/personal-2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/16988/1112199/personal-4_905.png" border="0" width="905" height="578" width_o="905" height_o="578" src_o="http://payload.cargocollective.com/1/0/16988/1112199/personal-4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/16988/1112199/holiday_905.png" border="0" width="905" height="335" width_o="905" height_o="335" src_o="http://payload.cargocollective.com/1/0/16988/1112199/holiday_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/16988/1112199/personal-5_905.png" border="0" width="905" height="578" width_o="905" height_o="578" src_o="http://payload.cargocollective.com/1/0/16988/1112199/personal-5_o.png" align="left" /> Designer :: Chris Linden http://chrislinden.com/Millstream-Brewing http://chrislinden.com/following/chrislinden.com/Millstream-Brewing Fri, 03 Jun 2011 17:27:48 +0000 Chris Linden - Art Director & Designer 184825 Cufon.replace('h1, h2, h3, h4, h5, h6'); <img src="http://payload.cargocollective.com/1/0/16988/184825/millstream-main-background_o.jpg"/>Millstream Brewing CompanyBranding & PrintMillstream Brewing Company is Iowa's oldest microbrewery, who was looking to update their look. I wanted to design a more cohesive identity for the Millstream Brewing Company brand by creating a logo that kept the brand integrity while updating the overall visual appeal. It was also part of the concept to create a series of labels and products that would help to illustrate strong brand awareness and design. <img src="http://payload.cargocollective.com/1/0/16988/184825/millstream_o.png"/> <img src="http://payload.cargocollective.com/1/0/16988/184825/millstream2_2_o.jpg"/> <img src="http://payload.cargocollective.com/1/0/16988/184825/millstream3_3_o.jpg"/> Designer :: Chris Linden | Awards :: Pittsburgh's AIGA-Context, PTI Best of Show http://chrislinden.com/Hall-2010-Gala http://chrislinden.com/following/chrislinden.com/Hall-2010-Gala Fri, 03 Jun 2011 17:27:41 +0000 Chris Linden - Art Director & Designer 531974 Cufon.replace('h1, h2, h3, h4, h5, h6'); <img src="http://payload.cargocollective.com/1/0/16988/531974/galalogo_o.png"/> The Hall 2010 GalaBranding, Print, InteractiveThe Lawrence Hall of Science Gala is an important fund-raising event and an opportunity to celebrate the wonderful contributions of the hall's partners and supporters that enable the vital work of the hall to continue.We created a complete identity for this unique occasion. Starting with a logo and save-the-date cards, we were able to develop invitations and print collateral to send to potential sponsors and gala attendees. These items included a large format brochure as well as family passes and sponsorship materials. We also developed a website to act as an online program of gala activities and events. lhsgala.org → <img src="http://payload.cargocollective.com/1/0/16988/531974/gala-images_o.png"/> Gala InvitationsAttracting members, donors, and supporters of the hall was about keeping the invitations clean and simple. The idea to communicate was: come to the event, see the work we do, interact with the educators and science exhibits, and lastly, taste the delicious food.<img src="http://payload.cargocollective.com/1/0/16988/531974/gala-invite2_905.png" border="0" width="700" height="449" width_o="700" height_o="449" src_o="http://payload.cargocollective.com/1/0/16988/531974/gala-invite2_o.png" align="left" caption="Gala invitation"/> <img src="http://payload.cargocollective.com/1/0/16988/531974/gala-invite1_905.png" border="0" width="700" height="449" width_o="700" height_o="449" src_o="http://payload.cargocollective.com/1/0/16988/531974/gala-invite1_o.png" align="left" caption="Invitation system"/> <img src="http://payload.cargocollective.com/1/0/16988/531974/gala-savethedate_905.png" border="0" width="700" height="449" width_o="700" height_o="449" src_o="http://payload.cargocollective.com/1/0/16988/531974/gala-savethedate_o.png" align="left" caption="Save the date cards"/> <img src="http://payload.cargocollective.com/1/0/16988/531974/gala-web_o.png" /> Designer :: Chris Linden | Developer :: Roger Vang http://chrislinden.com/Howtosmile-org http://chrislinden.com/following/chrislinden.com/Howtosmile-org Fri, 03 Jun 2011 17:27:37 +0000 Chris Linden - Art Director & Designer 184834 Cufon.replace('h1, h2, h3, h4, h5, h6'); <img src="http://payload.cargocollective.com/1/0/16988/184834/smile-main-background_o.jpg"/>Howtosmile.orgBranding, Print, InteractiveThe SMILE (Science and Math Informal Learning Educators) Pathway is a branch of the National Science Digital Library, an expertly curated catalog of freely available online science education resources. The project consisted of a new identity, print collateral and a website that would be used as a community for informal educators. I was the lead designer for this project where I created the complete visual identity and collateral. I worked with a team to develop the information architecture, visual design and user experience. howtosmile.org → IPhone AppThe iphone app was developed for informal educators to be able to carry around and quickly find activities that they could do with their classes. <img src="http://payload.cargocollective.com/1/0/16988/184834/iphoneapp.png" border="0" width="650" height="600" width_o="650" height_o="600" src_o="http://payload.cargocollective.com/1/0/16988/184834/iphoneapp_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/16988/184834/smile-ui_905.png" border="0" width="905" height="962" width_o="940" height_o="1000" src_o="http://payload.cargocollective.com/1/0/16988/184834/smile-ui_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/16988/184834/smile-profile_905.png" border="0" width="905" height="962" width_o="940" height_o="1000" src_o="http://payload.cargocollective.com/1/0/16988/184834/smile-profile_o.png" align="left" /> Art Director :: Chris Linden | Designers :: Chris Linden, Chris Hamamoto | Developers :: Roger Vang, Dan Bluestien http://chrislinden.com/Assorted-Logos http://chrislinden.com/following/chrislinden.com/Assorted-Logos Mon, 09 May 2011 08:35:11 +0000 Chris Linden - Art Director & Designer 1112179 Cufon.replace('h1, h2, h3, h4, h5, h6'); Assorted Logos & IdentitiesThese are a collection of different identities that I have created for various clients. <img src="http://payload.cargocollective.com/1/0/16988/1112179/logos_4_905.png" border="0" width="905" height="900" width_o="905" height_o="900" src_o="http://payload.cargocollective.com/1/0/16988/1112179/logos_4_o.png" align="left" /> http://chrislinden.com/Geek-Out http://chrislinden.com/following/chrislinden.com/Geek-Out Fri, 06 May 2011 08:59:01 +0000 Chris Linden - Art Director & Designer 184768 Cufon.replace('h1, h2, h4, h5, h6'); <img style="margin-bottom:0px;" src="http://payload.cargocollective.com/1/0/16988/184768/geekout-main-top_o.jpg"/>Geek Out!Branding, Print, InteractiveGeek Out! is an adult evening program series at the Lawrence Hall of Science. It was an opportunity to reach out to an adult audience and increase awareness and education though science focused activities. The Hall piloted a range of different event types to understand what types of programs would be most attractive to adult audiences. This included performances, lectures/panel discussions, and hands-on challenges where attendees designed, built and tested their own creations. We utilized a range of marketing techniques, including traditional and social networking, to determine what mix of tactics were most effective. lhsgeekout.org →<img src="http://payload.cargocollective.com/1/0/16988/184768/geekout-photos_905.jpg" border="0" width="905" height="400" width_o="905" height_o="400" src_o="http://payload.cargocollective.com/1/0/16988/184768/geekout-photos_o.jpg" align="left" /> Promoting an experience branded for adultsTo promote the event we developed a campaign targeted at young adults with an interest in science and social activity. Print ads, posters, flyers, a website, and branded facebook and twitter pages were created, and elements like QR codes were featured prominently. We received approximately 16 million impressions over 16 weeks through BART interior car card ads. We did two Geek Out! ticket giveaways to 50,000 BART email members and subscribers. An online radio campaign with CBS delivered another 800,000 impressions. Geek Out! tweets have extended our reach to 6,500+ followers. <img src="http://payload.cargocollective.com/1/0/16988/184768/geekout-ad_905.jpg" border="0" width="700" height="450" width_o="700" height_o="450" src_o="http://payload.cargocollective.com/1/0/16988/184768/geekout-ad_o.jpg" align="left" caption="QR Code Ad with mobile site"/> <img src="http://payload.cargocollective.com/1/0/16988/184768/geekout-ad2_905.jpg" border="0" width="700" height="450" width_o="700" height_o="450" src_o="http://payload.cargocollective.com/1/0/16988/184768/geekout-ad2_o.jpg" align="left" caption="BART Lonely Geek Ad"/> <img src="http://payload.cargocollective.com/1/0/16988/184768/geekout-ad3_905.jpg" border="0" width="700" height="450" width_o="700" height_o="450" src_o="http://payload.cargocollective.com/1/0/16988/184768/geekout-ad3_o.jpg" align="left" caption="BART Ad"/> <img src="http://payload.cargocollective.com/1/0/16988/184768/geekout-ad4_905.jpg" border="0" width="700" height="450" width_o="700" height_o="450" src_o="http://payload.cargocollective.com/1/0/16988/184768/geekout-ad4_o.jpg" align="left" caption="BART Ads"/> <img src="http://payload.cargocollective.com/1/0/16988/184768/geekout-web_905.png" border="0" width="905" height="577" width_o="940" height_o="600" src_o="http://payload.cargocollective.com/1/0/16988/184768/geekout-web_o.png" align="left" /> Designer :: Chris Linden | Developers :: Roger Vang, Dan Bluestien http://chrislinden.com/Seeds-of-Science http://chrislinden.com/following/chrislinden.com/Seeds-of-Science Fri, 06 May 2011 08:53:45 +0000 Chris Linden - Art Director & Designer 531979 Cufon.replace('h1, h2, h3, h4, h5, h6'); <img src="http://payload.cargocollective.com/1/0/16988/531979/seeds-mainimage_o.jpg"/>Seeds of ScienceInteractiveSeeds is a growing curriculum and had a site that only gave simple information. The new site would feature their curriculum in a way that would easily allow educators to assess the program and how they could adopt it into their schools. The new site is more robust allowing users to explore the individual units and provides teachers with support material and standards correlations. scienceandliteracy.org → Site StructureI created the look and feel while working with a small team to develop the information architecture and user experience. The program is still new, so photo shoots were necessary in order to capture the kids engaged with the material. <img src="http://payload.cargocollective.com/1/0/16988/531979/seeds-image_o.png"/> <img src="http://payload.cargocollective.com/1/0/16988/531979/seedsweb2_o.jpg"/> <img src="http://payload.cargocollective.com/1/0/16988/531979/seedsweb_o.jpg"/> Designer :: Chris Linden | Developer :: Roger Vang